Dubai, United Arab Emirates
As part of the Delivery Hero network, Talabat is the pioneer of the online food ordering industry in the Middle East. Our operations span across Kuwait, Egypt, KSA, Bahrain, Oman, Qatar, Jordan and the United Arab Emirates.

Talabat was voted the UAE best food app in 2016/2017 by BBC Good Food with over 1,600+ employees, 3.8+ million users, 13,300+ of brands with more than 300,000 daily orders and we are just getting started!

What's On Your Plate?

Role Summary

We’re looking for an enthusiastic, innovative, research and insight driven brand manager to join our marketing team in the UAE. We need you to strengthen talabat’s brand perception and preference within various customer segments and develop hyperlocal as well as 360 campaigns that meet the business, marketing and brand objectives.

Our ideal candidate is good at getting things done and can play an active role in promoting the talabat brand effectively in the UAE.

What’s On Your Plate?

On the basis of brand research and data, you will be responsible to devise marketing communication strategies (across all channels) and execute them to meet the brand objectives (for e.g. increase top of mind, strengthen brand preference) and business objectives (for. E.g. grow market share).

By working with internal and external agencies, you will be responsible for developing and executing high quality 360 integrated brand campaigns (ATL, BTL, digital & social). Additionally, you will not only devise hyper-local campaigns but also city, demographic and psychographic segmentation specific brand campaigns which may include on ground activations.

As a marcom manager, you will also work closely with the product and customer experience team to enhance brand consideration and preference.

You will be responsible to develop and overlook content marketing strategy keeping localization, relevance and relatability at the core.

You will manage sponsorships, events and other relevant partnerships that will strengthen the brand/business KPIs and partner/customer experience.

You will engage in market visits, consumer research (this will also include product) and drive the necessary actions to meet the objectives.

You will be the brand and content custodian ensuring alignment with the overarching brand guidelines.

You will manage the creative, events and media agencies and also coordinate with the PR and regional teams.

You will monitor, analyze and report brand performance on a monthly basis.

Apply Now at Mustakbil.com

This job was originally posted on Mustakbil.com